TL;DR
I’m a proud “cozy entrepreneur”—someone who chooses lifestyle, rest, and creativity over hustle. The system that makes that possible in my business is Flodesk. Its beautiful design, simple workflows, and seamless checkout + sales pages allow me to connect with my audience, run launches, and generate revenue while living life offline. If you want email marketing that feels powerful yet peaceful, Flodesk is the one. Use code HANNAH25 for a free trial + 25% off your first year.
I recently came across this concept of a “cozy entrepreneur,” and everything in my spirit stood at attention.
“Yes, yes, yes,” I thought to myself. This is me.
If you’re new to the terminology, a “cozy entrepreneur” (also called a “soft business owner”) is someone who is anti-hustle and intentionally puts lifestyle before business. It’s running a company with spaciousness, creativity, and rest at the center—not as afterthoughts.
For me, that looks like:
- Prioritizing integrity + intentionality in all areas of life + business
- Keeping deep, focused, creative work at the forefront
- Always making space for what matters most to me in life
- Cultivating tight, effective systems that work for me while I’m offline
Emphasis on the tight systems.
I have a bunch of them: Manychat, Notion, Canva, Whispr…. But I would say the mother load– the system that keeps my entire business running in the background while I rest is Flodesk.
I’ve written about Flodesk more times than I can count, and it’s because it deserves repeated callouts.
When I first switched over to Flodesk in 2018, I felt like I’d stumbled on the most incredible hidden gem of email marketing. As an early adopter, it has been so cool to see the company grow, thrive, and even employ other cozy entrepreneurs whom I love, respect, and admire.
As a cozy entrepreneur, email marketing is essential. It’s how we reach our people and share good news. It’s how we make sales and drive profits effectively so we can work less and do more of the stuff that matters most to us in a particular season of life. It’s tools like Flodesk– working seamlessly in the background of my business– that allow me to announce a sale for my writing class at 10am and then show up at my daughter’s kindergarten class party at 10:30am– that same day.
So here’s why I think every cozy entrepreneur needs Flodesk in their business as their go-to email marketing system:
Beauty Matters (Especially In Email)
For years, I paid big dollars for email marketing that got the job done but always looked clunky and disconnected from my brand. As a creative, I value aesthetics. I’m drawn to clean websites, out-of-the-box marketing, beauty, and simplicity. For the first 8 years of my business, there was an apparent disconnect between what I was sending to my audience and how I wanted them to feel when they opened my emails.
All of those worries were hushed the moment I joined Flodesk. From the start, Flodesk put simplicity and aesthetics first. They thought through everything: how the emails should look, how the backend should operate, how workflows should roll out.
I love that their expansions– to checkout pages, subscriptions, and sales pages– carry that same great aesthetic with them. That way, there’s no disconnect between the emails I’m sending or the checkout pages I’m creating. It all flows together seamlessly.
What I want my readers to feel when they open my emails is a breath of fresh air. I want them to witness beauty. I want a unique style that allows them to say, “That’s Hannah’s work.” And the tools within Flodesk make that possible.
A Simple Tool for Connection
I value connecting with my readers above all, and email is the most powerful tool for doing so. But if you have a complicated email system that feels clunky and hard to understand, you’ll never send emails. Trust me. That was me. I avoided sending emails just because I hated how complicated the experience was.
Now, with Flodesk, I can whip up an email in under 10 minutes. It’s literally that simple and clean. There’s no guesswork. There are no lengthy tutorials. The backend is both beautiful and easy to understand. I’ve sent multiple friends over to Flodesk from other email marketing software, and they’ve all said the same thing: “It’s so much easier to work with.”
In a matter of moments, I can pour a fresh cup of coffee and whip up:
- A funnel for a freebie I’ve just released
- A beautifully designed email, full to the brim with resources to serve my audience
- A customized but branded email that goes out to 25,000 people every Monday Morning
- My team and I batch creative emails, schedule them, and let Flodesk handle the rest. It has given us hours back each week.
For the Writers and Creatives in the Chat
When I first started my business a decade ago, I would have never called myself an entrepreneur. I was a writer and a blogger. But as I continued writing on my blog and building an email list, I watched as some of my ideas and concepts morphed into products, classes, courses, and guides. Suddenly, I was building out multiple streams of income.
To any writer or creative: you never know where your creativity will lead you. The best thing you can do is follow the spark. There are often opportunities ahead that you can’t yet see, and a lot of them will be waiting behind your willingness to say “yes” to something new.
But even those unexpected streams of income require tight systems. When we used to book creative coaching clients, I stressed over a complicated, ugly checkout process. Now, we whip up a custom checkout page in under 5 minutes (via Flodesk) and send it to them.
I released a new guide this year, and it was the first time I experimented with Flodesk’s sales and checkout pages. Not only was the building process easy, but the whole system that runs in the background now is efficient and doesn’t require me to stand by. I can wake up, get to my desk with my morning coffee, and realize I’ve made multiple sales while sleeping.
When I crunched the numbers, that $29 guide accounted for a third of my revenue growth this year—adding multiple five figures to the business. From one page. From one system.
The Power of Excellence
Excellence is one of my core values in my business (and life). While I may only work 20 hours a week, I want everything I lay my hand to be well-thought-out, intentional, and beautiful. I like systems that feel like a breath of peace, not a chaotic jumble of “if this, then that” commands.
With Flodesk, I never have to worry about falling short of excellence. It’s literally embedded into their product and their customer service. As someone who pays for this email service across multiple platforms, I have never felt like a number. I’ve been met with personalized support, quick answers, and I always walk away feeling like this is a company that genuinely cares about me and my work. When you find a company that makes you feel that way in an AI, bot-focused world, you’ll basically do anything for them.
Flodesk embodies excellence. Flodesk embodies beauty. And more than anything, Flodesk embodies service to its people so that cozy entrepreneurs, like me, can serve their people well– my readers, my clients, my family, and the people gathered around my table.
When it comes to email marketing, it’s a no-brainer here at HB Creative.
Flodesk takes the cake every time.
Ready to Make Email Magic?
Use my code HANNAH25 to start free AND 25% off your first year of Flodesk!
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