I started building my email list in 2013.
For a long time, email was a big struggle for me. I could never quite get the emails to look the way I wanted them to.
I tell people all the time that I literally dreaded having to send emails because the interface was confusing, the process was daunting, and then, to top it all off, the emails never looked the way I wanted them to look.
The text, images, and buttons were so clunky, it felt like something only a tech bro could have designed.
I knew email was critical to my growing business and continued readership, but why did it have to feel like such a necessary evil?
At the time, the email provider I was using would charge more as your list grew– which felt like the ultimate defeat. Being penalized for growing your list? No thanks.
I wanted something simpler—something more thoughtful, more human. As wild as it sounds, I was looking for email marketing that felt softer, more intentional.
And it turns out, that was always going to be in the cards for me and my business.
Finding Flodesk
A few years ago, I discovered Flodesk and instantly made the switch. Thankfully, the process of moving my email list was seamless, and suddenly, I was introduced to this company that never charged you for growing your list, built a truly beautiful interface, and gave me those gorgeous emails I was looking for without needing to be a coding expert.
I haven’t stopped gushing about Flodesk since. It’s woman-owned, constantly innovating, and always finding new ways to serve its community. And those beautiful, aesthetic emails I had dreamed of? Those dreams have more than come true.
My assistant (who I also convinced to switch over to Flodesk) and I talk constantly about how easy it is to come up with a vision and then execute that vision with Flodesk’s easy plug-and-play email builder.
Honestly, at this point, I’m convinced: Flodesk is ready to take over the marketing world.
Meet Flodesk’s New Feature: The Checkout Page
More recently, I’ve been trying out one of Flodesk’s newer features: the checkout page.
As someone who offers digital products and online courses, I know how vital a good checkout experience is.
If a checkout page is scattered, confusing, disorganized—or, let’s be honest, ugly—it can lead to fewer people completing their purchases.
I didn’t want to create checkout pages that felt salesy or clunky. I wanted them to reflect the way I aim to feel every day—smart, seamless, thoughtful, and effortless.
That’s why I was over the moon to discover that Flodesk now offers not only checkout pages, but also sales pages that lead right into them.
I recently created my first one for a guide I just launched, and the process was easier than I could have imagined. I set a timer for 90 minutes, easily made the colors and fonts match my guide, and sent the page off to my assistant for review. Anywhere else, with any other provider, would have definitely taken me the entire day.
Plus, with built-in checkout buttons, there’s no chance of forgetting to link something important—it’s all taken care of.
Everything Connects Seamlessly
Since I already use Flodesk to share freebies and email updates with my community, everything connects seamlessly. When someone checks out, they automatically receive their digital download and are added to the right segment—all without me having to work extra in the backend.
More than anything, I want people who check out my work to have a peaceful, beautiful, calm experience, whether they are reading a Monday Club email with their morning coffee or going through a checkout experience.
I want it to feel streamlined—and Flodesk delivers that across the board, from emails to checkout pages to embedded forms on my blog.
A Note for Aspiring Creators
I can’t say this enough: if you feel the urge to create—do it. Don’t wait for permission. Don’t hold back because others haven’t caught the vision yet.
This is your time to build something:
A digital product.
An email newsletter.
A freebie for your website.
When I first got online in 2009, it was the Wild West. We were hand-coding everything, piecing things together with trial and error and a lot of elbow grease. The tools we have today simply didn’t exist.
But now? Everything you need is at your fingertips. It has never been easier to get started.
If I were starting from scratch today, my very first move would be signing up for Flodesk—for the stunning email designs, the powerful analytics running quietly in the background, and the smooth, intuitive systems that help me show up, share what I offer, and connect with my audience exactly where they are.
If you’re an online creative building a shop or a writer who is ready to build their email list, Flodesk is a tool I can’t recommend highly enough. It’s been a total game-changer for my business.
In a world where many marketing tools feel cumbersome, Flodesk feels simple and fun. If you’re not using it right now, sign up with my affiliate link to get 50% off your first year.
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