I always get asked: What email marketing platform do you use? The question alone makes me want to jump onto a couch like Tom Cruise as I belt out my answer: FLODESK. I USE FLODESK, AND I LOVE IT SO MUCH!
Of all the tools I use in my business (and there are a lot of them), Flodesk is hands down my number one and my favorite pro tool.
I created my first email newsletter in 2013. At the time, the options for email marketing platforms were sparse. I settled on Mailchimp but spent many years unhappy with the look and feel of my emails. I value design, and I never felt like the look and feel of the emails matched the heartbeat behind my writing.
Enter FloDesk.
I learned about the platform from a girlfriend and I was instantly sold.
Beautiful emails?
Unlimited subscribers with one pricing model?
Women-owned start-up that was shaking up email marketing as we knew it?
Say no more. I’m in.
I signed up with Flodesk in 2019 and have never once looked back.
I cannot even begin to tell you how FloDesk transformed my email and business and saved me so much money. Sending out weekly emails used to be something I dreaded. I spent hours trying to improve them and never felt much progress. But with FloDesk as my email marketing platform, not only is there a beautiful interface that makes me feel organized when I’m working inside of it, but it also has gorgeous templates that don’t require any coding experience.
From day one, I created the kinds of emails I’d always wanted to make. Suddenly, there was the chance to make beautiful, aestehcially pleasing emails without needing a degree in coding. I no longer felt like I was drowning just trying to understand how all the buttons and whistles of the backend worked.
Another reason I love Flodesk? They never make you pay for the growth of your audience. You get unlimited subscribers under one pricing plan. Before signing up, I was always afraid of my email list growing because it meant more money out of my pocket for each subscriber. Now, I can enjoy the growth of my email list without feeling like its costing me. Flodesk is like an all-inclusive resort. You pay the one price and reap all the benefits for life. And trust me… the benefits are endless.
Emails you love pressing “send” on.
I was finally able to make the emails look and FEEL how I wanted them to be. Especially when you are creating a weekly newsletter for your readers– you want the experience to be enjoyable and aesthetically pleasing. Flodesk makes that so easy. Even just a simple “thank you” email is now more gorgeous than I could have ever anticipated.
I love making things look beautiful and I never had the ability to do that with email until I signed up for Flodesk. Before that, it was basic, bland emails that never really looked how I wanted them to look. NOW? I create gorgeous emails all the time and I think it adds so much to the email experience.
Just look at the last two templates I created for my annual Advent series. What would have been a boring text email is now transformed into a reading experience I feel proud to press send on.
An email marketing platform you actually understand.
With a simple and minimal interface, I was finally able to understand segmentation, easily build landing pages for my subscribers, and create effective funnels that didn’t break my brain in the process.
At the end of the day, I am not an expert in email marketing and I don’t have the time to be. What’s great about Flodesk is that it takes all that guesswork out of the equation and helps me focus on what matters most to be in my business: communicating with my readers effectively while creating emails that match my brand.
Where I used to avoid analytics at all costs, I find myself LOVING the process of digging into the analytics behind Flodesk. They’re easy to digest, understand, and learn from as you go on your email marketing journey.
Creating a landing page has never been simpler.
I am a big advocate for having a website to house your writing but, if you are not ready to build a website, Flodesk offers the perfect platform to start building a readership. Simply sign up, create your first landing page, and lead people there to receive your writing in their inbox.
What I love about Flodesk is that they’re always evolving and adding new features to their already amazing platform. Want to create a “Link In Bio” mini-website? No problem. Want to add a product and make it available for checkout? They have that, too!
Segmentation made easy.
I am constantly creating new segments based on what my readers are clicking and enjoying. This eliminates the guesswork of figuring out what email to send to which person and allows me room to experiment with different forms of content written for different audiences.
I often get asked why I would choose an email marketing platform over Substack (which is currently booming for writers). I’ll say this: I’m a fan of any platform that gets you writing and publishing your work for others to read. But, with that being said, I love that I have full ownership of my email list with Flodesk, and that I can customize and segment my readership based on their needs and the content that appeals to them while creating emails that match the look and feel of my brand through Flodesk.
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